How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Ecommerce
Eight metrics to acquire and retain customers
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
A Chat with King Arthur Flour’s E-commerce Queen
King Arthur Flour may be a 200-plus-year-old catalog merchant, but it
Use E-mail to Monetize Social Media Strategies
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to
Get Personal with the Right Segmentation Strategy
We have not reached the point where personalization is an outright violation of our privacy
Social Media and Search
The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?
How To Compete With the Amazons
Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question
New e-mail measurements
The latest in e-mail metrics
Local search engine optimization
Tactics for local SEO