Nine Steps to a Better Website
Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference
Ecommerce
Lessons Learned From Amazon
As the former head of Amazon.com
David’s Bridal Dishes on Its One Love Web Content Campaign
True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David
I-Merchants Tune Into Fraud Prevention Tools
Online merchants lose 1.4% of their revenue to fraud. That
Useful Lessons in Website Usability
A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more
The Voice of the Corporate Blog
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
Behaviorally triggered e-mails
One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,
Circulation techniques
When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers
The new natural search spam
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds