.store Suffix Provides Retailers an Opportunity to Rebrand

| Stuart Fuller

The term ‘store’ consistently ranks as one of the highest keywords used in domain registrations across legacy TLDs such as .com. Therefore most retailers, small or large, who adopt a “brand.store” web address will help consumers find them with greater ease. The suffix looks and sounds like a natural destination for online stores of any description. Here’s how you can secure a .store for your brand.

Is Your Online Business Ready for a Subscription Model?

| James Gagliardi

Subscriptions aren’t just for digital content anymore. The online subscription model is expanding to embrace a wider range of vertical industries, from consumer electronics to packaged goods. Just about anything that is consumable, repeatable or has a finite lifespan may be a candidate for subscription commerce. Here are 3 key questions every company needs to ask itself now.

Ron Jon, Purdys Chocolatier, to Launch New Ecommerce Sites

| Tim Parry

Aptos announced at IRCE 2016 that Ron Jon Surf Shop and Purdys Chocolatier will launch new ecommerce sites with order management systems through its platforms. Here’s a look at the unique needs of the two very different merchants, and why Aptos was able to provide both with solutions that best fit their customers’ needs.

Fortifying In-App Messaging with Payments

| Oren Levy

With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.

Amazon Doesn’t Need to Own Ecommerce Delivery

| Mike O'Brien

Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.