How to Drive In-Store Traffic and Sales With Mobile
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
Ecommerce
The Truth About Chip & PIN Technology
For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.
The Gap Between Customer Expectations, Retailer Reality in Omnichannel
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
The Understated Relationship Between Email and Ecommerce
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
A Happy Marriage At David’s Bridal Stores and Web Businesses
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Industry Experts Skeptical of Sears Shop Your Way
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
3 Tips for Cutting Ecommerce Subscription Order Fulfillment Costs
Ecommerce subscription programs can be a terrific benefit for online merchants, leading not only to recurring orders but also a streamlined order fulfillment process.
Shoe Carnival to Roll out Ship-From-Store
Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.
4 Steps to Prepare for Fast-approaching EMV Deadline
Although the merchant community is focused on updating hardware to prepare for the EMV migration, they also need to prepare for an influx of fraudsters online. Merchants should consider the four following factors in order to prepare for this rise in online fraud.
Father’s Day Shopping Expected to Reach $12.5 Billion This Year
The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.