Market Snapshot: Home Universe gets Downsized
The home products catalog market lost about 300,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Data & Analytics
Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing
Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their
Market Snapshot: General Merchant Names Fall Off
The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
Gifts Universe Going Down
THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
10 Steps to Acquiring More E-mail Subscribers
E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.
Co-op Databases:The co-op conundrum
Why do catalog list owners especially those in need of the revenue generated by rentals of their lists put barriers in front of mailers who want to use
Four degrees of customer centricity
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we
Upward Mobility
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could