Building a file from retail names
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make
Data & Analytics
Live From NEMOA: Measure for Measure
Ledyard, CT
Weak Outlook for Apparel Names
The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.
Basic b-to-b segmentation
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Just do it
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
The Top-10 Contact Strategy Components
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing
Bookish Buyers Back Off
The books, music and video market totaled 3.5 million active names in the first quarter of 2009, according to list brokerage services firm ParadyszMatera.
Why You Should Measure Incremental Customer Performance
Looking only at results directly linked to a marketing effort can distort the understanding of a program
E-Mail List Prices Drop, Other Categories Stabilize: Worldata
There are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.
Food Catalog Buyers Level Off
The Food Catalog Market Totals 8.7 Million Active Names, according to New York-based list brokerage services firm ParadyszMatera. That amount is down