Letters/Opinion
WHERE ARE THE DATABASE ANALYSTS? Direct marketing executive recruitment firm Crandall Associates has a problem: There’s a shortage of talent in the area
Data & Analytics
Don’t overwhelm with e-mail
When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my
Data cards come to life with video
It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to
Market snapshot: Pet Owners Keep Shopping
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media
Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is
Live From ACCM: Recession Smacks the Co-ops
New Orleans
What Recession?
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
More Catalogs Adding E-commerce Channels
The number of print catalogs with e-commerce sites grew from 8,675 to 8,894 between March 2008 and this past March, according to the 2009 National Directory of Catalogs.