Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.
Under Armour will begin selling products at 1,100 Kohl’s locations next year, and plans to open a store at the iconic FAO Schwartz location in Manhattan. The Kohl’s deal is intended to make Under Armour products more available to consumers, particularly women, at malls and other suburban locations.
China’s ecommerce company JD.com and Lenovo announced the expansion of their existing relationship in an effort to grow consumer and business demand for Lenovo products throughout China. See how this will benefit and impact both companies moving forward.
With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.