How to Have a Killer Creative Platform
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?
Marketing
How Retailers Are Engaging and Personalizing the Customer Experience
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.
The Basics of Back-End Integration for Your Ecommerce Site
Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.
5 Reasons to Consider Multiple Distribution Centers
Technology has become the backbone of order fulfillment, and it plays a crucial role for a merchant’s strategy when fulfilling an order.
4 Tips for Effective Inventory Management
Inventory management is a pain point that plagues many retailers. Without an effective strategy, companies can make critical mistakes: tie up capital in excess inventory, create picking errors in the warehouse and even miss sales opportunities due to out-of-stock products. Here are four tips to help retailers develop an inventory plan that works.
Top 3 Ecommerce Trends and Predictions for 2017
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.
The Top 10 Supply Chain Improvement Strategies
Changes in the supply chain world occurring too quickly for you? We’ve got a Top 10 List of Supply Chain Improvement Strategies, designed to transcend the shifts taking place in technology, channel structures, globalization, sourcing and customer demands, and help you decide on a clear path to improvement
Wayfair Launches “Search with Photo” Feature
Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →
10 Ways to Ensure Successful Execution When Launching a Brand
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.
How Technology is Driving Personalization Success for Fabletics
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.