Inside the merchant’s toolbox
Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants:
Marketing
Time for a good P&L scrubbing
Even in a time of serious belt-tightening, the last thing a multichannel marketer should do is stop marketing. The catalog, the Website, the e-mail campaigns
Getting flogged for a blog post
Being relatively new to this blogging thing, I was excited when several people recently posted comments to one of my entries even though most of them
Do-it-yourself SEO
Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For
Make it through the mailroom
When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck
The Parent Co. Files for Chapter 11
The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children
In Search of SEO Training
In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO “in house.”
Proposed Slim-Jim Catalog Revisions Are In
Some of the proposed changes to the requirements for slim-jim catalogs could result in reduced response rates from customers, several mailers say.
Don’t Let the Soft Economy Stop You from Prospecting
If you’re a cataloger, you’re probably wondering how much to prospect in spring and summer 2009. Here’s some thoughts on how to calculate your mail volumes
Understanding the Impact of Catalogs on Retail Sales
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts