Segmenting for Catalog 2.0
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
Marketing
A Paragon of decency
It’s certainly been quite a year. As business conditions went from bad to worse, the size and scope of the multichannel merchant firms running into serious
The Historic H. O’Neill & Co.
A Lifelong New Yorker, I often admired the large, cast-iron building on Sixth Ave. and 20th St. But I never had a clue as to its origin, or to what the
Prioritizing your tech spend
Most catalog/Internet companies are looking for opportunities to reduce expenses across the enterprise given the current economy, they’d be crazy not
Generate the desire to buy
Twenty years ago, if you asked any successful cataloger to explain the creative difference between catalog copy and direct response copy, you’d quickly
A Holiday Shortfall Could Bring Catalog Carnage
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements
The zen of pagination
Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture
How to Move from a Single Channel Past the Multichannel Present
Studies from many different merchants have shown that once a customer responds to
Make Sure You know Your Customers: A Survival Tip
We can hope that economic conditions will get better and consumers will come out of hiding. But it’s not likely to happen in the near future. But mailers need to take action now
Three Tasks to Perform when Building a Marketing Database
Here’s three steps you need to perform when you build your marketing database