Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.
Mobile has evolved significantly throughout the years, and shoppers today are using their smartphones for nearly everything they do. Are you catering to your mobile customer and is mobile part of your omnichannel strategy? Here are several ways marketers can sell to the mobile consumer.
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
The holiday rush of customers is great, but what happens when the holidays are over? Some customers don’t want to hear from you for another 365 days while others, while others need personalized suggestions before they make another purchase. Here are three ways to ensure customer loyalty after the holidays are over.
Certona helped MotoSport expedite real-time product data and inventory transfer, increasing site performance and providing a more personalized experience.
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.