How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Social
Leveraging the Power of Social Proof
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Tell-tale Signs You Need to Rethink Your Fulfillment Center
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Mobile Puts E-Tailers Right In Your Hands
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
More Merchants Monitor Social Media than Offer Live Chat
More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.
Making Ecommerce User- and Social-friendly
Ken Burke of MarketLive and Laura Hnatow of Cuddledown talk about some of the ways Cuddledown and other merchants are making their sites more user-friendly and more social. Burke and Hnatow spoke with Tim Parry, senior content manager with Multichannel Merchant, at NEMOA directXxchange in March 2013.
Pinterest Introduces Web Analytics Platform
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
5 Tips for Choosing an Ecommerce Technology Provider
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.