Social Media
Ten Social Media Mishaps to Avoid
Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.
WWF Launches Gift Catalog on Facebook
The adoptions and all other items in WWF
How LinkedIn Helps Trainer’s Warehouse Engage Customers
Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer
Merchants Face Up to Facebook
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.
How Whole Foods and LiveStrong Measure Twitter’s ROI
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?
Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
How to Convert Facebook Fans Into Customers
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.
Multichannel Merchant Survey Shows Merchants Not So Social
Are multichannel marketers making the most of social media? They