Bold Commerce, provider of a headless, composable commerce checkout solution, has a new offering that lets brands and retailers enable checkout directly from a video or email without the intermediate step of visiting a product page, where cart abandonment can happen. The so-called accelerator uses API calls to integrate a checkout link directly into any shopper engagement.
Simply having a digital storefront isn’t enough anymore. Retailers need a strategy that addresses not only the customer journey but also the technical stack that supports their online commerce promotions. The growing trend of composable commerce illustrates the move away from the monolith of a single platform for a retailer’s storefront. Learn what it is, why it matters and when it makes sense for you.
Software giant SAP is jumping into the composable commerce ring, admittedly later to the game than smaller competitors but pitching it as providing greater flexibility, scalability and maturity than members of the growing MACH Alliance of headless, cloud, API and microservices-based vendors.
Composable commerce means, how commerce will happen in a world increasingly built on cloud-native architecture, headless tech stacks, API plugins and microservices. Retailers are facing pressure to balance the need to create compelling buying experiences with the imperative to rationalize costs while increasing tech stack agility.
Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
A freight consortium made up of J.B. Hunt, Uber Freight and Convoy is looking to create an industry standard for using application programming interface (API) connections to share data among partners in order to solve freight scheduling challenges, initially addressing full truckload (TL).
The carrier capacity crunch is real, and these LTL capacity issues aren’t going anywhere soon. The only answer for shippers to manage their transportation is to turn to dynamic solutions and lean on technology that is rapidly evolving to meet evolving supply chain and transportation network needs.
Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
In this MCM CommerceChat podcast, we talk to Matthew Cowan, general partner of Next47, a Siemens-backed venture firm that has invested in startups including last mile platform Bringg and on-demand transportation mapping service provider rideOS, about the critical need for real-time data sharing across supply chain partners.
Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.