There are a few branding truths that never go out of style when building a new brand story. The identity of your company and the experience you are providing for your customers and potential customers have never been more important in today’s competitive markets. To help you succeed, here are the top 5 truths about branding.
Most retailers reacted swiftly during the pandemic, creating an online presence or enhancing an existing one. Now many of them are wondering how to stay relevant and competitive in the “next normal.” How can you seamlessly blend the digital and in-person experience to offer the best possible customer experience? Here are some tips.
Gen Z has dominated headlines lately as brands work through how to market to these emerging buyers. But why are we focused so heavily on these new consumers when we’ve barely started feeling comfortable with millennials? Here is why brands need to look at both groups of shoppers to gain brand loyalty.
Brands selling through stores and websites might see Amazon’s explosive growth as their biggest threat. In fact, the online giant may offer brands their biggest opportunity. Here is how some of today’s agile brands are growing on Amazon.
The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.
In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.
For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. Here are four tips to beat those late summer time blues for your business.
Macy’s announced it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists.” See what this will mean for Trump and for Macy’s.
In a new study from PwC, commissioned by JDA Software, 83% of retail executives said their supply chains were not optimized for omnichannel.
the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.