Treat me like the unique person I am. Be there when I need you. Tell me what you stand for. Is this a wish list from an online dating profile… or what consumers expect of today’s retailers? Here is a short list of rules retailers can use to build their customer relationships.
Your landing page is your chance to make a great first impression. Whether you’re unveiling a new product, promoting a sale or starting a new marketing drive, the landing page will be at the center of your campaign. Here are several tips that will ensure your customers convert.
Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See what other major retailers are part of Google Shopping Actions.
Walmart, refusing to slow down, announced the acquisition of Bare Necessities, adding an online intimates retailer to its list of ecommerce properties. This news comes hot on the heels of the retail giant’s October purchase of plus-sized fashion retailer Eloquii. Here is why Bare Necessities fits well into Walmart’s group of acquired ecommerce brands.
Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about.
It is no surprise that today’s consumer culture is dominated, and even defined, by brands. Consumers use brands as a way to help define their own self-identity. See how technology can enhance both your physical and digital presence.
You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.
eBay announced it will begin managing transaction payments in the U.S., which will let shoppers complete their purchases entirely on eBay’s site. Here is how sellers will benefit from this move.
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences, and no retail technology is more exciting than autonomous checkout. Here are five hurdles that need to be cleared to make any idea a viable market solution.
Personalization is at the heart of many retailers’ business roadmaps, topping the list of business priorities for 2018. Here is why personalization is both science and art and why retailers should make the effort to personalize the shopping experience.