Walmart is testing a new experience that enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and private labels. See how Walmart is making the shopping experience easier for customers through this virtual experience.
Screen printing business Ryonet found that things work better the second time around. The company’s challenge was that its CRM, ERP and ecommerce solutions were siloed, making it difficult to maintain and transfer customer data back and forth among systems. Here is how it removed the silos to achieve success.
GameStop Corp. confirmed it is in “exploratory discussions” with third parties regarding a potential acquisition but said there are “no assurances” that any deal will result from the discussions. See which private equity firm has expressed interest in the gaming retailer.
Gap Inc. appointed Neil Fiske, as its new CEO and president of its Gap Brand effective July 20. He will serve on the company’s senior leadership team, reporting to Art Peck president and CEO of Gap Inc. See what other leadership positions Fiske has held in his career and how it will benefit the Gap brand.
Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
Father’s Day spending is expected to reach $15.3 billion in sales this year. A new study by the National Retail Federation found that a total of 77% of shoppers will spend an average of $133 per person. Here is what the rest of the survey results revealed for Father’s Day spending.
Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.
Target reported a healthy 28% gain in ecommerce sales in the first quarter, while same-store sales rose 3%, helped by a 3.7% growth in traffic. Strong categories included home goods, household essentials and food and beverage. Here is what Target has implemented that led to the success of the first quarter.
Williams-Sonoma continues to grow share of ecommerce in its overall sales, increasing from 52.2% in Q1 of 2017 to 53.7% this past quarter, while growing online revenue by 11.2%. Total net revenue was $1.2 billion, up 8.2% from last year. Here are some of the plans Williams-Sonoma has to further expand its digital channel.
A year after acquiring Chewy.com for $3.4 billion to expand its ecommerce capabilities, PetSmart has added a new CEO to turn around performance at its 1,600 retail stores. See who PetSmart appointed and how it will benefit the brand.