Nordstrom Reports November and December Combined Sales

| MCM staff

Nordstrom, Inc. announced an increase in its net sales of 2.5% and an increase in comparable sales of 1.2% percent for the nine weeks ended December 30, 2017, compared to 2016. See what the fiscal 2017 expectations Nordstrom set going for the rest of the year.

Holiday Ecommerce Sales Sees 13% Growth Over 2016

| MCM staff

The holiday shopping season was a successful one for retailers, as it saw a 13% sales growth in ecommerce sales over 2016, according to a study by NetElixir. See what the study revealed about mobile commerce during the holiday season.

The Future of Augmented Reality and Online Shopping

| Dennis Williams

The rapid evolution of ecommerce has allowed retailers to think outside the box when it comes to providing customers a memorable shopping experience. One such way is through augmented reality, which is changing the way shoppers are shopping online. Here is what you need to know about augmented reality and what it could mean for your business.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Hacking Productivity Across a Dispersed Ecommerce Team

| Isaac Kohen

Ecommerce customers expect 24×7 service across email, chat, call, and social media. Online shopping today means your customers can be anywhere and reach out to you at any time with questions about a purchase, shipping or credit card issues. Here are a few tips that will help keep communication open between the customer and retailer.

Amazon Prime box feature

Adapt and Coexist With Amazon

| Jim Doherty

Considering that the average American spends almost half their day tied to a screen, it’s no surprise they start their shopping journey online. Here are some helpful tips to consider that will prevent you from ending up getting eaten for lunch by Amazon.