MCM CommerceChat podcast

Women Make Strides in Omnichannel Operations

| Daniela Forte

For years, ecommerce operations have been perceived as a male-dominated world. However, it’s become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder and COO of One Click, talks about how her company has made an effort to be more inclusive as a way to ensure growth and opportunity.

How to Fix Your Ecommerce Checkout to Sell More

| Irina Linnik

Checkout is the most critical part of the ecommerce sales funnel as this is the area where people complete transactions and purchase your products. Here are some tricks that can help retailers fix the current issues and start selling more at checkout.

Target Grows Digital Sales 31% in Q4

| Daniela Forte

Target reported a strong fourth quarter for ecommerce with digital sales up 31%, hitting $5 billion for the year, a five-fold increase since 2012. Overall comp sales were up 5.3% in Q4 on traffic growth of 4.5%, but revenue was flat at $23 billion.

Marshalls to Launch Ecommerce Site

| Daniela Forte

Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call.

How Ecommerce Operations Summit 2019 Can Improve Your DTC Business

| Brian Barry

Given the rapid pace of change, how forward looking are your operations and fulfillment strategies, and are you pursuing the right ones? Ecommerce Operations Summit (April 9-11, Columbus), is an excellent way to evaluate emerging trends. Here are some highlights we found in the conference agenda, and why they’re beneficial.

4 Strategies to Help Your Business Boom in Foreign Markets

| Rilind Elezaj

Taking your small business to the international stage can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world. Here are four strategies to ensure that your business is successful in foreign markets.

Can Toys R Us Make Another Comeback?

| Daniela Forte

Several former Toys R Us executives are planning to launch a new company called Tru Kids as comeback for the toy retailer that filed for bankruptcy in late 2017. Some of its lenders had taken control of its brand names and other intellectual property and Tru Kids now manages those brands.

DTC Warby Parker bus store

Warby Parker Uses Augmented Reality to Launch Virtual Try-on

| Daniela Forte

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.