How to Use Social Proof in Email Marketing
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.
Where to Hook Shoppers This Holiday Season – The Digital Storefront
With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season.
West Elm’s Pinterest Style Finder Lets Customers Aid in Design
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience.
How Facebook Chatbots are Changing Ecommerce
Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.
Social Media In-App Shopping Boosts Ecommerce Earning Potential
Social media is an invaluable tool for ecommerce. Shoppers turn to social media for both its common knowledge and advice before making a purchase. Here are what some of the masterminds behind some of today’s most popular social media platforms plan to make the ecommerce experience part of their platforms.
The Importance of Social Media Across the Customer Journey
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
6 Ways to Use Facebook to Build Email Lists
Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.
The Evolution and Future of Social Commerce
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
Wayfair Increases Brand Awareness with Virtual Reality
Wayfair is stepping into the future of retail and bringing brand awareness using virtual reality. Here is how Wayfair is making brand awareness and opportunity for its brand.
Wayfair Launches Patio Playground Virtual Reality App
Wayfair announced the launch of Patio Playground, the brand’s first-party virtual reality application, available on the Oculus Rift Experiences store. See how this will benefit the brand and what the application will include for consumers.