Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.
The challenges of loyalty program acquisition and adoption reflect the overall challenges of a burgeoning ecommerce market. Consumers demand more convenience, more rewards and more meaningful engagement – this applies equally to loyalty programs as it does to your store’s overall value proposition. Here are five ways to break the challenges retailers face with their loyalty programs.
Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.
If you’re just trying to break into the retail business, or looking to expand your reach, there are a few tips you can take from beauty industry giants, Ulta Beauty and Sephora. Here are ways SMBs can replicate the initiatives that make Ulta’s and Sephora’s businesses so successful.
CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members.
Wayfair, looking very Amazon-ish, has launched a new paid membership program called MyWay that for $29.99 a year gives customers access to benefits like exclusive sales, discounts on installation and assembly services, free shipping and next-day delivery with no minimum order threshold.
Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.
Victoria’s Secret has revamped its loyalty program, PINK Nation, and redesigned its mobile app, promising a more innovative and intimate brand experience to its 2 million active members. Here is what the loyalty program has to offer.
Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.