Loyalty programs have been a win for many retailers, but today it seems that while some are utilizing it to the full potential, others consider it unnecessary. Take a look at how loyalty programs and data analytics are playing a role in the future of capturing the customer.
With the rush of holiday shopping and returns firmly in the rearview, it’s time to focus on hitting sales goals for 2017. Here are ways retailers can get ahead in 2017 and boost their sales.
Many retailers are still regrouping from disappointing holiday sales and when it comes to ecommerce it is Amazon and everyone else. Here is how you can combat Amazon and get ahead of the ecommerce game.
With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.
The idea of lifecycle marketing evolved in leaps-and-bounds last year. But brands are still having a difficult time when it comes to execution. Here is how brands can have a solid foundation in order to be successful.
Retailers are continuing the “dump Trump” trend, at least in terms of products bearing his family name, as the controversial businessman-turned-president makes moves executives have concerns about – or as they anticipate or experience customer blowback. See which brands and retailers are taking the stand against President Donald Trump and what it means for each of them.
How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.
Valentine’s Day is just around the corner and this year 79% of shoppers will complete their sales on smartphone devices. Here is a deep dive look at ways retailers can use smartphone devices to their advantage.
In 2017, retailers will focus on several key areas in an effort to boost the customer experience.This includes mobile, marketing, site merchandising and omnichannel efforts. See why retailers are making this shift this year and what it could mean for retail.
With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance.