Multichannel companies are at particular risk for fraud. Unlike pure-play ecommerce or physical retailers, omnichannel companies will be exposed to everything from sophisticated computer penetration to shoplifting, and will need strategies to counter them all. Here are five ecommerce fraud trends to watch in 2022.
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.
With online and store checkout being such a vital part of the overall customer experience, prioritize enhancing your payment processes to ensure a smooth and frictionless journey. This leads to lower online cart abandonment rates, larger basket sizes, higher retention rates and more revenue. Here three critical elements to include.
With peak season upon us, vetting prospective ecommerce 3PLs should focus on their ability to execute under peak conditions. While some may be good at a few aspects of ecommerce operations, the ability to scale up is crucial, and doing so end to end is a rare quality indeed. Here’s how to separate the 3PL posers from the pros.
The outsourcers who can truly do it all according to each brand’s requirements are the real pros. 3PLs that can’t do it all – at scale – are just posers.
A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.
Dick’s Sporting Goods, like Target and Walmart before it, is seeing strong results in the pandemic era, increasing overall sales 19.8% in the fourth quarter, while ecommerce was up 57% and same-store sales increased 19.3% as its omnichannel execution excelled.
The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.
Not only have small businesses been able to rise to customers’ heightened expectations during the pandemic shutdown as they pivoted to ecommerce, they stepped up and filled major supply gaps. SMBs now have a window of opportunity to convert one-time customers into long-term loyalists, and here’s how they can do so.
As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.
With Facebook Messenger marketing, ecommerce companies can connect with shoppers and site visitors directly through Facebook chatbots, creating a new channel for engagement. Similar to email, it can be personalized and highly automated through a variety of available tools, making it a potentially high ROI for marketing.