With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.
Amazon’s Prime Day 2018 became the biggest shopping day in its history, beating out Cyber Monday and Black Friday, resulting in a whopping 100 million products sold and an estimated $3.4 billion in sales. With the July event continuing to expand both on and off Amazon, it is critical for retailers and brands to have a strategy in place to win this year’s Prime Day, even when you’re not Amazon. Here are four ways to help retailers have an Prime Day strategy of their own.
Amazon announced Prime Day will be a two-day event starting at midnight on July 15. If you think that somehow this concocted shopping holiday has lost steam over the years, you’d be mistaken. Here is a look into the crystal ball to find out what this Prime Day is expected to bring.
BoxLock, a smart lock startup, is aiming to address the growing problem of porch piracy by securing ecommerce deliveries through barcode scanning by parcel carriers. It went live on Prime Day and is exclusive to Prime members but that’s bound to change as the solution catches on.
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.
Amazon had a massive Prime Day, reporting its biggest sales day ever, surpassing even its results on Black Friday or Cyber Monday as it overcame checkout glitches and social media grumbling. But some sellers said their results weren’t as off the charts as those of Amazon itself. See what else took place on Amazon’s much-promoted 21st anniversary.
From poor deals to cancelled coupon codes to technical difficulties, Amazon made it’s second-annual Prime Day one to remember… or forget.
Uh oh… Just a few hours into Prime Day, and things are not looking great for Amazon. According to the Twittersphere, Amazon’s add to cart is failing them. Which of course, does not have Prime Day shoppers all to happy… But at least Amazon’s customers are laughing on the outside
eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.
After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.