Brands have always sought to align themselves with media and messaging most likely to prove influential among core audiences. But today, even the way in which consumers are influenced—and to what extent—is proving to be a defining trait of certain groups. Learn how influenced consumers are a group worth paying attention to.
Social commerce is not slowing down, based on a survey of 1,000 U.S. consumers from Sprout Social, with over two-thirds of respondents saying they make a purchase through a social channel in 2021, and a whopping 98% saying they planned to do so this year.
Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed.
There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.
Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.