Fast delivery, once a way to really stand out, has become standard and the effort to add on new features and faster speeds is starting to look like a race to the bottom. Shipping is important, but brands need to redefinine customer interactions and reimagine the impact on operations in order to really differentiate themselves.
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.
Instagram is a platform made for mobile apps. In fact, the desktop version doesn’t even measure up to the app from a feature perspective. Here are the risks of Instagram checkout worth knowing about.
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.
The topic of how to penetrate the Chinese market has been lately triggering heated debates among foreign companies looking to benefit from the massive potential of this Asian business powerhouse. Here are six ways to penetrate the Chinese market.
Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested in on social media, up from 58% in 2017. Here is how social media and influencers are changing the way consumers shop online.
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
Pinterest is expanding its reach in ecommerce with Complete the Look, a new feature that leverages rich scene context to recommend visually compatible results to shoppers in both fashion and home decor. Here is how the social media platform is making it easier for shoppers to get the look they want.
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy.
With 45% of consumers increasing their social media usage over the past six months, the channel is becoming ever more critical to business success for marketers, according to a new study. Here is how marketers can build a bridge with other departments in their companies.