Conversion rate is a vital metric for any ecommerce business, demonstrating how successful your marketing is and whether people are buying your products. This is especially critical on the hyper-competitive Amazon marketplace. Learn how you can increase your conversion rate through better SEO on Amazon.
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.
With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.
The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17. Should these be the actual dates of Amazon Prime Day, it would make it the biggest shopping day for the marketplace giant. Here is a look back at Amazon Prime Day 2017.
Voice-powered assistants are changing the face of commerce, with as many as 60% of consumers looking to use a home voice assistant to make purchases with just a few simple words. Here is how voice assistants can protect phone-based commerce.
In 2017, $142 billion of Amazon’s sales went directly through the Buy Box, and nearly half of that amount went back into the pockets of third-party sellers. Here are four lessons that can help you land in the lucrative Buy Box.
The bidding war for Indian ecommerce marketplace Flipkart continues to heat up, with Amazon making a formal bid for a 60% stake in the firm. See what this could mean for India’s ecommerce industry should this deal go forward.
Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.
In the midst of reporting a blowout first quarter, Amazon announced the first price hike for Prime’s annual membership since 2014, citing rising fulfillment costs and service value. Observers believe it won’t lead to any kind of dent in Prime’s 100 million members.