Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.
This year, shoppers pulled their holiday digital spending earlier than ever, marking a massive shift. Instead of waiting for Black Friday and Cyber Monday deals to hit, they started the Wednesday before Thanksgiving to get a jump on holiday shopping and that momentum carried on throughout the weekend.