Black Friday mobile commerce feature

Black Friday Hits a Record $9B Online, Stores Down 30%

| Mike O'Brien

As expected, Black Friday 2020 saw tremendous success online but was a bust in stores, as shopper behavior has been altered irrevocably by the ongoing pandemic. Adobe Analytics reported $9 billion in ecommerce sales on Black Friday, up 21.6% from $7.4 billion in 2019. Store traffic meanwhile was down 48% to 52%.

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Survey: 70% of Consumers Plan to Stay Home on Black Friday

| Mike O'Brien

As COVID-19 restrictions tighten once again, consumers will be staying away from stores in droves on Black Friday, with CommerceHub reporting 70% would not be venturing out for deals the day after Thanksgiving. 71% said they planned to shop online during Black Friday and Cyber Monday, holding out until then for better deals.

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Holiday Shopping 2020: What October Results Revealed

| Lauren Cooley

It’s been a wild year for retailers. The homestretch of 2020 finds most of them hoping to over-perform and make up for time and money lost to the COVID-19 crisis. Do American consumers have enough left in the tank (and the bank account) to provide a much-needed boost? Let’s examine that question by looking back to October.

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

| Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

Ecommerce Sets Records Over Cyber Weekend, Stores See Slight Declines

| Douglas P. Clement

Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics, as stores went in the opposite direction. Cyber Monday’s online spending reached a record $9.4 billion, up 19.7%, making it the largest online shopping day of all time in the U.S. Store sales dipped nearly 1%, according to RetailNext.

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Consumers Expected to Favor Cyber Monday Over Black Friday

| Daniela Forte

Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.

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Black Friday Surpasses Cyber Monday in Global Ecommerce

| Daniela Forte

Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.

Retail Fraud Attempts Expected to Rise 14% Over Cyber Weekend

| Mike O'Brien

Retail fraud attempts are projected to increase 14% during Cyber Weekend compared to last year, according to benchmark data from online payment provider ACI Worldwide based on hundreds of millions of merchant transactions. The fraud activity is likely to peak on Thanksgiving Day, according to ACI.