Approach Latin America Country by Country, Merchants Told
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.
Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.
Canadian online shoppers love U.S., international brands, and are under-served by domestic retailers, making it a popular market with ecommerce merchants.
UPS’ decision to invest $1B in Euro operations was based on Germany’s surging economy, growth in healthcare spending and competitors’ logistical build-out.
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
UPS plans to invest $1 billion in its European operations over the next three to five years, mostly focused on Germany, according to CFO Kurt Kuehn.
Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.
UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.