Putting the customer first is what you typically hear from companies that aim to build a customer-centric culture. That isn’t wrong, but also not the full picture. In fact, a customer-centric culture in an organization will not be sustainable without the commitment and conviction of the people who design, build, implement, and serve every day. Here are how retailers are providing culture-first approach to customer experience
Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.
In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.