Customer Centricity Isn’t Just About the Customer

| Dean Mansfield

As ecommerce grows and expectations rise, experts say we can achieve Amazon-level service if we practice customer centricity. Many take this to mean putting the customer at the center of your business and provide amazing service. But customer centricity isn’t all about the customer – it’s really about the customer record.

How to Build a Company That Won’t Lose Customers

| Chemi Katz

Aside from the key challenge that growing tech companies face – creating products that address real-world problems – getting customers and then keeping them for the long term may be one of a growing business’s greatest hurdles.

Getting the Culture Right Unlocks a Great Customer Experience

| Antonia Hock

Putting the customer first is what you typically hear from retailers. That isn’t wrong, but it’s also not the full picture. A customer-centric culture will not be sustainable without the commitment and conviction of those who design, build, implement and serve every day. Here’s how you can make it happen.

How Vineyard Vines Uses Data to Become a Customer-Centric Brand

| Daniela Forte

Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.

How Technology Enhances the Customer Experience

| Daniela Forte

In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.

Neiman Marcus’ Online Revenues Up 12.5% in Q4

| Daniela Forte

Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future.