Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.
For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.
In an age where customers have access to anything in just a few short clicks, brands have become increasingly focused on the buyer journey and the path to purchase. Here are three of the most common process missteps brands take when engaging with customers along the leaving journey.
Originally an online-only high-end candy brand, Sugarfina has found innovative ways to connect its brand to the customer and reach new audiences both online and in store, its co-founder and CEO told attendees at eTail East in Boston.
With customer experience and engagement in the spotlight, retail stores realize the growing need to engage customers and improve their experience, service and satisfaction levels. Find out how RFID technology can enable smart, real-time recommendations in store, improving engagement and increasing sales.
It’s hard to escape the chatter claiming the death of the traditional retail store. And, when stores do go bankrupt, we hear the same explanation: Ecommerce and direct-to-home delivery has turned brick-and-mortar retail into an outdated model for serving customer needs and desires. Here are some key areas to think about when fulfilling from a retail store.