With a critical eye on spending, many brands are leaning on simple, effective and timely marketing campaigns. This strategy is exactly what you should be doing. Understanding which marketing channels give the biggest bang for the buck can go a long way. Here are 3 easy marketing strategies that will help your business now.
Brick-and-mortar retailers selling online saw a 15% boost in advertising spending last week based on COVID-19, according to data from MediaRadar, while big-box chains like Target, Costco and Walmart are dialing it back as demand for essentials like cleansers and groceries has been overwhelming.
Software company Remesh, whose platform uses artificial intelligence to create real-time market research, has raised $25 million in new funding to support expanded product offerings and growth. Founded in 2014, Remesh has raised more than $38 million to fuel its growth in the $71 billion market research industry.
As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.
If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.
The days of traditional retail marketing are long gone, and AI is reshaping the skills required and the strategies that will bring the most success. Here are some ways this shift will challenge marketing departments in the New Year.
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.
Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.
When it comes to developing campaigns today, marketers can leverage a wealth of traditional and emerging content sources for inspiration. Here are a few ways you can manage your digital assets for your business.