TikTok is looking to create a global logistics infrastructure, including in the U.S., to fulfill merchant orders on its TikTok Shops ecommerce platform, creating a good deal of industry buzz based on its rapid growth as a dominant social media and advertising platform, as first reported by Axios.
As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.
Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.
SellerX, one of many that jumped on the Amazon rollup bandwagon, is being sued by a game and toy company who sold it one of its successful brands in 2021, alleging SellerX is in breach of contract for failing to adequately promote it, causing sales to plummet along with the earnout potential.
As with any period of economic uncertainty, fraudsters find opportunities to exploit security blind spots, often driving fraud rates up across industries. In this free Multichannel Merchant webinar, joined by Sift, learn how to build business resilience and repeatable fraud management strategies as the threat level rises in a challenging time.
Clevon, maker of autonomous vehicles designed to run on city streets instead of sidewalks like many others, has opened up a U.S. office in Fort Worth, TX to launch its planned expansion here, with a number of big-box retailers and delivery providers interested, according to its CEO. The company has been running EVs in Europe since 2020.
The situation in the parcel industry — high shipping rates, increased surcharges and shipping delays — is a convergence of many complex issues, including supply/demand imbalance, a rough economy and geopolitical woes. Let’s take a closer look at how ecommerce and government laws have disrupted supply chains.
Ad spend: should you really be thinking of cutting it in a recession (or near one)? Consider the contrarian route. Inflation is over 9% and consumer sentiment is falling for the first time since early 2020. Counterintuitively, these recessionary markers indicate it’s actually the perfect time for ecommerce companies to step up advertising.
For retailers finding it tricky to navigate consumer expectations and industry legislation on the path to sustainability, there are a few ways to adjust and become greener. Here are some of the sustainable ecommerce initiatives retailers are adopting to protect the environment while presenting new ways to boost revenue.
Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.