Holiday Retail Sales Predicted to Top $1.1 Trillion, Deloitte Says

| Daniela Forte

Overall holiday retail sales are expected to increase between 4.5% to 5% this holiday season, according to Deloitte’s annual forecast, passing $1.1 trillion in sales from November through January. Deloitte predicts ecommerce sales will increase 14%-18% during this period to between $144 and $149 billion.

Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

Handling Subscription Box Business Growth

| Nicole Lee

Subscription box ecommerce has grown more than 100% a year for the past five years, according to McKinsey & Company. If you have a subscription box offering, you need to evaluate your business and make sure you’re prepared for growth. Three key areas to consider: Personalization, transportation management and technology.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.