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email marketing

How to Use Social Proof in Email Marketing

September 25, 2019 | Greg Zakowicz

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.

Consumers Want More Personalized Emails, But Retailers Aren’t Delivering

September 16, 2019 | Daniela Forte

Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations.

Data Dive: How to Personalize Email & Navigation for Maximum Impact

August 27, 2019 | Greg Zakowicz

For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.

How to Start Segmenting Your Emails

July 22, 2019 | Greg Zakowicz

The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.

MCM CommerceChat podcast

How Tuckernuck Increases Conversion with UGC

July 8, 2019 | Daniela Forte

Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.

bopis fraud

How to Use Email Marketing to Drive In-Store Traffic

June 21, 2019 | Greg Zakowicz

With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.

supply chain gen z

Using Email to Effectively Engage with Gen Z Shoppers

May 6, 2019 | Daniela Forte

This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.

unified commerce

Want to Win Back Lapsed Purchasers? Focus on Customer Experience

April 15, 2019 | Greg Zakowicz

Lapsed-purchaser campaigns, also known as win-back campaigns, are a staple in many retailers’ email marketing programs. Here are three ways to become a more proactive retailer and win back your customers.

What’s Your Email Discounting Strategy?

March 18, 2019 | Greg Zakowicz

Marketers have come to rely on discounts to spur purchases on, but poor coupon management eats into margins and trains customers to wait or shop around. Here is how retailers can start focusing on their discounts and put together a plan to track and test incentives and redemptions.

Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation

February 15, 2019 | Greg Zakowicz

When you sit down with your marketing director and they ask how you can increase email revenue by 5%-plus, increase your repeat customer rate and slow customer churn, what’s your answer going to be? Hint: It can’t be just, “send more email.” Here is why the post-purchase email is severely underutilized yet a powerful tactic.

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