Facebook remarketing can be effective as your audience already knows you or your brand. With this prior knowledge, you can run ads that show what they want, like the stuff left in their shopping cart. And as you’ll know later on, you can use retargeting on Facebook to recapture your audience’s attention.
Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they and how do they work? And why you need them to help you meet your marketing goals? Here’s how they work and how you benefit.
What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.
Facebook launched of Facebook Shops, a way for small businesses to set up free online storefronts that will stretch across Facebook and Instagram, and eventually across its Whatsapp and Facebook Messenger universe of users as well. It integrates with a number of major ecommerce platforms, excluding Adobe’s Magento.
Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.