MCM CommerceChat podcast

The Significance of Shops for Facebook, Sellers, Ecommerce

| Mike O'Brien

What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.

Facebook Shops Lets SMBs Sellers Create Free Ecommerce Storefronts

| Mike O'Brien

Facebook launched of Facebook Shops, a way for small businesses to set up free online storefronts that will stretch across Facebook and Instagram, and eventually across its Whatsapp and Facebook Messenger universe of users as well. It integrates with a number of major ecommerce platforms, excluding Adobe’s Magento.

Fanbank Lets Stores Sell Items on Facebook through Credit System

| Mike O'Brien

Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.

Improving Customer Satisfaction Hinges on Facebook Messenger

| Jason Kapler

It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.