What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.
Facebook launched of Facebook Shops, a way for small businesses to set up free online storefronts that will stretch across Facebook and Instagram, and eventually across its Whatsapp and Facebook Messenger universe of users as well. It integrates with a number of major ecommerce platforms, excluding Adobe’s Magento.
Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.