With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.
Fighting fraud is a time-consuming task and most online retailers need help with it. Ecommerce platforms are stepping up to assist their merchants with AI-driven solutions, but do these AI-only tools provide enough fraud protection? Here are some factors to consider before opting in to a platform-provided fraud screening program.
E-wallets have slowly gained popularity in the United States and now account for 20% of U.S. payments. For merchants to offer a genuine omnichannel experience, they must engage with customers in a consistent, seamless manner across digital, physical and social media. Find out how offering local or alternate payment is one key to getting there.
Store and ecommerce merchants have chargeback rights. However for too long there have been many misconceptions, myths, half-truths and outright lies about them. Failing to exercise these rights reinforces the confusion surrounding what it means to be a 21st century merchant. Here’s what you need to know.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.