Supply chain delays, ongoing carrier issues and expectations of late deliveries or out of stocks has driven a record number of U.S. consumers to begin holiday shopping earlier than ever, with 52% of them in an Oracle Retail survey saying they’ve already begun to do so. Major retailers like Target and Best Buy have kicked off promotions.
No matter the hurdles placed in front of them, many retailers and consumers are trying to create digital gifting experiences that enable people to create strong connections. It should not be an on/off switch to maximize holiday shopping opportunities but a strategic part of a retailer’s overall ecommerce strategy.
Recognizing the potential for growth, smart subscription companies are promoting gift-giving, this season and throughout the year. Whether you already offer gift subscriptions or are thinking about adding them, it’s helpful to understand some common best practices. Following are seven tips to get you started.
As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.
For the first time, consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending, according to an annual report from Deloitte. Here are other results from their survey.