Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.
Adobe released the results of its holiday shopping survey, estimating online sales will reach $124.1 billion, an increase of 14.8%, while offline retail spending is expected to increase 2.7%. Here are some other holiday predictions Adobe made based on its consumer research.
Holiday spending in the U.S. this year is projected to exceed $1.1 trillion, up more than 5% from 2017, according to an annual consumer survey from Deloitte, with $128 billion coming from online sales, about a 20% increase. Here are the rest of the projections for the holiday shopping season.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
The National Retail Federation is projecting holiday retail sales growth of 4.3% to 4.8% over 2017 in November and December, or $717.45 billion to $720.89 billion, up from an average jump of 3.9% over the past five years. Here is what NRF had to say about the predictions.
Believe it or not, the holiday season is right around the corner. This year’s holiday season is projected to rake in $123 billion in online sales, a 15.3% growth over last year. Here are several trends that are expected to continue for holiday 2018.
The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season.
With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle+Bronto, discusses best email marketing practices, challenges and latest trends during the holiday season and beyond.