Leveraging Customer Loyalty This Holiday Season

| Renata Akers

Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now.

millennials on phones feature

Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.

How to Use Free Shipping to Boost the Power of Your Holiday Emails

| Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.