Savvy retailers are capitalizing on this consumer preference by positioning smartphones front and center when it comes to in-store fulfillment with options like BOPIS (buy online, pickup in store) and ROPIS (reserve online, pick up in store). Here are the customer benefits and some tips to make both succeed in your retail business.
Stein Mart has become the latest retailer to partner with Amazon, betting that increased traffic to the ecommerce giant’s lockers in the back of its stores for order pickup and returns will translate to sales for the struggling discount chain. The lockers will be located in about 200 of Stein Mart’s 283 stores by early June.
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were … Continue Reading →