Instagram videos iPhone feature

Building New Product Buzz With Instagram Videos

| Cristian Stanciu

Nowadays, retail and DTC brands are using visual content such as product demo videos adnd how-to videos to make an entry into consumers’ hearts and minds. So, why should you use Instagram videos and how can they create buzz? Here are some compelling reasons, as well as some best practices for getting attention on Instagram.

dnvbs AARMY feature

DNVBs: Five Lessons Learned by a Fitness Brand

| Katrin Zimmermann

When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities.

6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store

| Jacques van der Wilt

Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.

Ecommerce Link Building Ideas to Try Before the Holiday Season

| Anita Sambol

If you start thinking about your pre-holiday link building tactics now (as in today, not next week), you will have a fair chance of building up quite enough traffic through these backlinks to make a significant difference in your upcoming holiday revenues. Here are some tips on how to get started before the busy season.

2019 Ushers in Next Wave of Catering to Empowered Consumers

| Matt Field

Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.

7 Ways to Upgrade Your B2B Marketing Strategy

| Ana Farr

The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting tossed into oblivion. Here are seven ways to upgrade your B2B marketing strategy.