Unifying Customer Data Across Touchpoints to Drive Loyalty

| Sean Keith

Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.

Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

Study Reveals Consumers Want Loyalty Program Shift

| MCM staff

Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.

8 Reasons to Keep Your Customers Loyal

| Rama Ramaswami

With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.