Grocers Fear Digital is Eroding Customer Loyalty

| Mike O'Brien

Grocers are increasingly concerned with the impact of the digital age on customer loyalty, as options have proliferated and made it easier for shoppers to cross over to competitors, according to a new report from Incisiv, The Food Industry Association (FMI) and Loyal Guru. About 75% of grocers said e-grocery has made shoppers less loyal, while 71% report that improving loyalty is a C-level issue.

retailers happy customer

5 Ways Retailers Can Add Value to Their Customers

| George Chang

To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.

Leveraging Customer Loyalty This Holiday Season

| Renata Akers

Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now.

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Amazon Again Tops Brand Loyalty List

| Daniela Forte

Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.

Unifying Customer Data Across Touchpoints to Drive Loyalty

| Sean Keith

Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.

Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

Study Reveals Consumers Want Loyalty Program Shift

| MCM staff

Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.

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8 Reasons to Keep Your Customers Loyal

| Rama Ramaswami

With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.