My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.
A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.
Mother’s Day is one of the most popular gift-giving holidays in the U.S. Yet, unlike Christmas, it tends to be much more of a last-minute-shopping occasion. Here are several ways retailers can reach those last-minute shoppers.
In case you missed it, we launched our MCM CommerceChat earlier this year, and now is a great time to check it out! See what topics we have covered to date and what we plan to cover in the months to follow.
One of the key ways to make your online efforts more effective is to amplify them with offline marketing and promotion. If you think this may help your business, here are some things to consider.
As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends to be successful, including where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace.
Today’s customer journey through your company website, web pages and marketplace sales platforms often meanders across multiple websites, social media sites, links to authoritative websites, company-review platforms and paid advertising including media ads, content marketing and PPC campaigns. Discover why the attribution model approach is so important for your brand.
The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.
Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.
While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.