With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season.
The path to purchase may not have anything to do with the purchase at all; sometimes it’s the experience that a brand provides customers. Here are several examples of how an experience can gain the shopper’s long-term loyalty.
For the first time, consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending, according to an annual report from Deloitte. Here are other results from their survey.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Here are several ways retailers can adapt to the rapid changes in retail.
With the holiday shopping season about to begin, this is the perfect time to share expectations for the end of the year. Here are several ways to get ready for the busiest time for retailers.
Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.
Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.
With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.
The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Here is why account-based marketing is essential for B2B sales.