You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.
The tragic Southern California wildfires had many catalogers working on suppressing mailings to zip codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
Who wouldn