Five Trends to Drive Direct Marketing
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Metrics
How to Check an Invoice
There are several things on each invoice that you should always check to be sure that there are not any errors that could end up costing your company additional expense.
Six Short-Term Tactics to Hone Circulation
Here are six database tactics to improve your circulation and results in the short term
Epsilon Acquires DoubleClick’s E-Mail Division
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
Creative Revenue Sources for Fundraisers: Second in a Series
Nonprofits notoriously guard their online donors, but those with an openness to cultivate the online relationship in a secure and controlled environment have much to gain.
How Many Times Should You Mail to Your Housefile?
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
Responsys Acquires INBOX Marketing
Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.
FreshAddress Adds Opt-In E-mail Appending
FreshAddress has introduced a service, Opt-In E-mail Appending, that it says offers clients guaranteed deliverable e-mail addresses matched to customer databases on an opt-in basis. The service allows end users to send potential subscribers e-mails that …
E-mail Marketing Success or Failure
Developing an effective e-mail marketing campaign should be more than just a
How to Tell If a List Is Exhausted
Welcome to the new monthly column from Bill Singleton, president of Algonquin, IL-based consultancy Singleton Marketing. You find what appears to be the perfect list to help you reach a target group. You mail a test quantity and get great results. In …